OREO ICE CREAM X CADBURY CHOCOLATE

Froneri Ice Cream created the Stick Sandwich, an Oreo ice cream covered in Cadbury chocolate. Tasked with creating a campaign to launch the Stick Sandwich, the product was shot whilst being covered with gooey melted chocolate and set with big and bold typography. The product shots sit over the ‘O’ in the headlines, making the product and copy work together in a fun and playful way. The ads ran across Europe with selected countries using Milka chocolate.

Credits:
Art Direction: Mark Lees & Mark Walters
Design: Mark Walters
Copy: Roger Hadfield
Animation: Mihir Vaja

Photographer: Sun Lee
CGI: James Gardner-Pickett