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BERLIN WITHOUT SAP

The brief was to create work that illustrated how SAP not being used in Berlin could have effects on everyday life. There were different scenario sets including, beer, fashion, food, electricity and dogs. Having been to Berlin I knew that the city is covered with posters, pasted everywhere you look, so I felt this was a good link. They also worked well for digital 6 sheet spaces across the city.

More detail:
SAP is a German-based multinational software corporation that develops enterprise software to manage business operations and customer relations. You may be thinking ‘how does that affect me and my life?’, Well, you’d be surprised.

SAP software manages operations worldwide that make life simpler and touches everyday life - also for Berliners. Their software makes sure that companies can deliver their services and products to you - whether this is electricity, beer or fashion.



Design
Illustration
Digital
Copy writing
Creative Direction


© Mark Walters 2021

Mark